Events and insight for sustainability

Business benefits of the natural capital approach

23 August 2018
Mark Gough and Ian Welsh
Valuing nature

A real sustainable approach means business must account for the natural world's worth

Mark Gough, executive director of the Natural Capital Coalition explains to Ian Welsh how the natural capital protocol has been developed and why it is being taken up by an ever-expanding network of leading companies. Taking a natural capital approach, Gough argues, brings robust business school thinking to sustainability.

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