Events and insight for sustainability

Land O’Lakes: influencing agri value chains for sustainability

08 May 2018
Matt Carstens and Toby Webb
Consumer choice does drive value chain change

To change famer behaviour, work with those with most influence in agriculture value chains

Matt Carstens, senior vice-president, Land O’Lakes discusses with Toby Webb what his company is doing to work with ag-retailers to influence farmers. He outlines how Land O’Lakes is engaging with farmers on, among other key issues, soil health – what Carstens argues is their biggest asset. They also debate how consumers are changing their views on sustainability, and how this affects what they want to see on supermarket shelves.

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