Land O’Lakes: influencing agri value chains for sustainability
To change famer behaviour, work with those with most influence in agriculture value chains
Matt Carstens, senior vice-president, Land O’Lakes discusses with Toby Webb what his company is doing to work with ag-retailers to influence farmers. He outlines how Land O’Lakes is engaging with farmers on, among other key issues, soil health – what Carstens argues is their biggest asset. They also debate how consumers are changing their views on sustainability, and how this affects what they want to see on supermarket shelves.
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