Microsoft and Hilton on sustainability’s business case and how to save $1bn
How to drive forward smart business solutions
Daniella Foster, senior director for global corporate responsibility at Hilton, and Jennifer Marsman, principal software development engineer at Microsoft, talk with Ian Welsh about how to make the business case to corporate boards so they sit up and engage with developing sustainability to future-proof business models. Investing in how to measure impacts better, both environmental and social, is crucial, they argue, alongside thinking about what the business will look like in the future.
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