Why palm oil is about more than deforestation
Better story telling from the palm oil sector's Golden Agri-Resources
Anita Neville, Golden Agri-Resources’ vice-president of corporate communications and sustainability relations, talks with Ian Welsh about GAR’s new ‘Extraordinary Everyday’ series. This aims, through story-telling, to highlight aspects of the palm oil sector beyond the bad news around deforestation and ecosystem destruction that dominates the agenda. Neville outlines why GAR wants to talk about some more positive aspects of the industry, and how compelling narratives can help palm oil companies both engage consumers but also provide reassurance and confidence for other stakeholders including the financial community.
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